Your images on your website should represent your brand appropriately in terms of color and tone.
If you’re an upscale spa, you want to show guests enjoying the benefits of rejuvenating massages and convey tranquility. For example, if you’re selling premium furniture, your photographs should reflect its classy nature.
Think about whether it will help a visitor understand more about who you are and what you do. Don’t just select an image because you think it’s pretty. It’s incredible how often websites use photographs unrelated to their overall purpose. The figure shows how important visual images for brand awareness. Get Cincopa Think about your brand and its purposeģ2% of marketers state that visual images form the crux of their marketing content. Using a background photo with purposeful colors, emotions and actions mean you only need a few words on the image in a contrasting color to bring across what you want to convey. To deliver the right message, it’s essential that the quality of this background image is top notch and that it’s entirely relevant to your message.Ī fleeting glance at the background image should immediately tell the visitor more about what your business offers. One of the tested ways to create interest is to incorporate a beautiful background image on your home page. Your website visitors notice the difference when you use quality, high definition photos instead of blurry, grainy or smudged images. Photographs bring what you’re offering to life, but only if they’re good quality. Viewers tend to link the quality of your images with the quality of your products or services. The difference often lies in the quality of the images. Photos can either create a powerful connection, be ignored or make you instantly lose viewers. The continued popularity of the hero image and full-width sliders mean that a photo is often the first thing visitors to your website see.
Read more to find out how to select the right images. Low-quality photos can ruin your website by impacting your credibility and conversion ratio. Photos are such an essential element of this that they should never be chosen as an afterthought. Visuals are a compelling way to communicate, and you need a harmonious blend of content and visuals on your website.